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Product management : Donald R. Lehmann, Russell S. Winer
Product management : Donald R. Lehmann, Russell S. Winer
- 자료유형
- 단행본
- 93010645 //r94
- ISBN
- 0256116237 (recycled paper)
- 미국회청구기호
- HF5415.15-.L44 1994
- DDC
- 658.5/6-20
- 서명/저자
- Product management : Donald R. Lehmann, Russell S. Winer
- 발행사항
- Burr Ridge, Ill. : Irwin, c1994.
- 형태사항
- xxiii, 437 p. : ill. ; 25 cm.
- 총서명
- The Irwin series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Product management.
- 기타저자
- Winer, Russell S.
- 청구기호
- 658.56 L523P
- Control Number
- ydul:24154