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Winning at new products : accelerating the process from idea to launch : Robert G. Cooper
Winning at new products : accelerating the process from idea to launch : Robert G. Cooper
- 자료유형
- 단행본
- 93018734
- ISBN
- 0201563819 (recycled, acid-free paper) : : 6.95
- 미국회청구기호
- HF5415.153-.C65 1993
- DDC
- 658.5/75-20
- 저자명
- Cooper, Robert G.((Robert Gravlin)) , 1943-
- 서명/저자
- Winning at new products : accelerating the process from idea to launch : Robert G. Cooper
- 판사항
- 2nd ed.
- 발행사항
- Reading, Mass. : Addison-Wesley, c1993.
- 형태사항
- xiii, 358 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. [341]-351) and index.
- 일반주제명
- New products.
- 청구기호
- 658.575 C778W
- Control Number
- ydul:24240
