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Consumer behavior : concepts and applications : David L. Loudon, Albert J. Della Bitta
Consumer behavior : concepts and applications : David L. Loudon, Albert J. Della Bitta
- 자료유형
- 단행본
- 92027875
- ISBN
- 0070387672
- 미국회청구기호
- HF5415.32-.L677 1993
- DDC
- 658.8/34-20
- 저자명
- Loudon, David L.
- 서명/저자
- Consumer behavior : concepts and applications : David L. Loudon, Albert J. Della Bitta
- 판사항
- 4th ed.
- 발행사항
- New York : McGraw-Hill, c1993.
- 형태사항
- xxiii, 788 p. : ill. (some col.) ; 27 cm.
- 총서명
- McGraw-Hill series in marketing
- 서지주기
- Includes bibliographical references (p. 733-782) and index.
- 일반주제명
- Consumer behavior.
- 청구기호
- 658.834 L886C
- Control Number
- ydul:25462
