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Marketing : Eric N. Berkowitz ... [et al.]
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Marketing : Eric N. Berkowitz ... [et al.]
- 자료유형
- 단행본
- 91027435
- ISBN
- 025609182X
- 미국회청구기호
- HF5415-.B44113 1992
- DDC
- 658.8-20
- 서명/저자
- Marketing : Eric N. Berkowitz ... [et al.]
- 판사항
- 3rd ed.
- 발행사항
- Homewood, IL : Irwin, c1992.
- 형태사항
- xxiv, 791 p. : ill. (some col.) ; 26 cm. b+ s+1 v. (iii, 24 p. : ill. ; 26 cm) b+ s 1 computer disk
- 주기사항
- Rev. ed. of: Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius.
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Marketing.
- 기타저자
- Berkowitz, Eric N.
- 기타저자
- Berkowitz, Eric N. ; Marketing.
- 청구기호
- 658.8 M345
- Control Number
- ydul:25522
