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Essentials of marketing : E. Jerome McCarthy, William D. Perreault, Jr
Essentials of marketing : E. Jerome McCarthy, William D. Perreault, Jr
- 자료유형
- 단행본
- 90019758
- ISBN
- 0256093237
- 미국회청구기호
- HF5415-.M378 1991
- DDC
- 658.8-20
- 서명/저자
- Essentials of marketing : E. Jerome McCarthy, William D. Perreault, Jr
- 판사항
- 5th ed.
- 발행사항
- Homewood, Ill. : Irwin, c1991.
- 형태사항
- xvii, 526 p. : ill. ; 27 cm.
- 총서명
- Irwin series in marketing
- 서지주기
- Includes bibliographical references (p. 487-506) and indexes.
- 일반주제명
- Marketing.
- 청구기호
- 658.8 M123E
- Control Number
- ydul:25922
