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Advertising in the marketplace : John D. Burke
Advertising in the marketplace : John D. Burke
- 자료유형
- 단행본
- 79018152
- 미국회청구기호
- HF5823-.B855 1980
- DDC
- 659.1
- 저자명
- Burke, John D., , 1917-
- 서명/저자
- Advertising in the marketplace : John D. Burke
- 판사항
- 2d ed.
- 발행사항
- New York : Gregg Division, McGraw-Hill, c1980.
- 형태사항
- ix, 454 p., [8] leaves of plates : ill. ; 25 cm.
- 총서명
- The Gregg/McGraw-Hill marketing series
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Advertising.
- 청구기호
- 659.1 B959A
- Control Number
- ydul:26276
