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Marketing research : an applied approach : Thomas C. Kinnear, James R. Taylor
Marketing research : an applied approach : Thomas C. Kinnear, James R. Taylor
- 자료유형
- 단행본
- 86020844 //r90
- ISBN
- 0070347484
- 미국회청구기호
- HF5415.2-.K53 1987
- DDC
- 658.8/3-19
- 저자명
- Kinnear, Thomas C., , 1943-
- 서명/저자
- Marketing research : an applied approach : Thomas C. Kinnear, James R. Taylor
- 판사항
- 3rd ed.
- 발행사항
- New York : McGraw-Hill, c1987.
- 형태사항
- xviii, 718 p. : ill. (some col.) ; 25 cm.
- 총서명
- McGraw-Hill series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Marketing research.
- 일반주제명
- Marketing Management.
- 기타저자
- Taylor, James R.((James Ronald)) , 1938-
- 청구기호
- 658.83 K55M
- Control Number
- ydul:26786
