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Promotion management : a strategic approach : John J. Burnett
Promotion management : a strategic approach : John J. Burnett
- 자료유형
- 단행본
- 83021801
- ISBN
- 0314778519 : : 7.95
- 미국회청구기호
- HF5438.5-.B843 1984
- DDC
- 658.8/2-19
- 저자명
- Burnett, John J.
- 서명/저자
- Promotion management : a strategic approach : John J. Burnett
- 발행사항
- St. Paul, Minn. : West Pub. Co., c1984.
- 형태사항
- xvii, 615 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Sales promotion.
- 청구기호
- 658.82 B964P
- Control Number
- ydul:26981