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Marketing management : analysis, planning, and control : Philip Kotler
Marketing management : analysis, planning, and control : Philip Kotler
- 자료유형
- 단행본
- 83016153 //r84
- ISBN
- 0135579279
- 미국회청구기호
- HF5415.13-.K64 1984
- DDC
- 658.8-19
- 저자명
- Kotler, Philip.
- 서명/저자
- Marketing management : analysis, planning, and control : Philip Kotler
- 판사항
- 5th ed.
- 발행사항
- Englewood Cliffs, N.J. : Prentice-Hall, c1984.
- 형태사항
- xxi, 792 p. : ill. ; 25 cm.
- 총서명
- The Prentice-Hall series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Marketing Management.
- 청구기호
- 658.8 K87M
- Control Number
- ydul:27237
