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Fundamentals of marketing : William J. Stanton, Charles Futrell
Fundamentals of marketing : William J. Stanton, Charles Futrell
- 자료유형
- 단행본
- 86018492
- ISBN
- 0070609438 : : 6.95
- 미국회청구기호
- HF5415-.S745 1987
- DDC
- 658.8-19
- 서명/저자
- Fundamentals of marketing : William J. Stanton, Charles Futrell
- 판사항
- 8th ed.
- 발행사항
- New York : McGraw-Hill, c1987.
- 형태사항
- xx, 666 p. : ill. (some col.) ; 25 cm.
- 총서명
- McGraw-Hill series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Marketing.
- 기타저자
- Futrell, Charles.
- 청구기호
- 658.8 S792F
- Control Number
- ydul:27372