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Promotional strategy : managing the marketing communications process : James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Promotional strategy : managing the marketing communications process : James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
- 자료유형
- 단행본
- 82084060 //r84
- ISBN
- 025602846X
- 미국회청구기호
- HF5415-.E65 1983
- DDC
- 658.8/2-19
- 저자명
- Engel, James F.
- 서명/저자
- Promotional strategy : managing the marketing communications process : James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
- 판사항
- 5th ed.
- 발행사항
- Homewood, Ill. : R.D. Irwin, 1983.
- 형태사항
- xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cm.
- 총서명
- Irwin series in marketing
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Marketing.
- 일반주제명
- Advertising.
- 일반주제명
- Marketing Management.
- 기타저자
- Warshaw, Martin R.
- 기타저자
- Kinnear, Thomas C., , 1943-
- 청구기호
- 658.82 E57P
- Control Number
- ydul:27546
