서브메뉴
검색
Contemporary advertising : Courtland L. Bov?e, William F. Arens
Contemporary advertising : Courtland L. Bov?e, William F. Arens
- 자료유형
- 단행본
- 91028798 //r93
- ISBN
- 025609196X
- 미국회청구기호
- HF5821-.B62 1992
- DDC
- 659.1-20
- 서명/저자
- Contemporary advertising : Courtland L. Bov?e, William F. Arens
- 판사항
- 4th ed.
- 발행사항
- Homewood, IL : Irwin, c1992.
- 형태사항
- xxxi, 718, [58] p. : ill. (some col.) ; 29 cm.
- 총서명
- The Irwin series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Advertising.
- 기타저자
- Arens, William F.
- 청구기호
- 659.1 B783C
- Control Number
- ydul:27889
