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Creating breakthrough products : innovation from product planning to program approval
Creating breakthrough products : innovation from product planning to program approval
- 자료유형
- 단행본
- ISBN
- 0139696946
- 청구기호
- 658.575 C131c
- 저자명
- Cagan, Jonathan
- 서명/저자
- Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan ; Craig M. Vogel ; foreword by Bruce Nussbaum.
- 발행사항
- Upper Saddle River, NJ : Prentice Hall PTR, c2002.
- 형태사항
- xxxii, 302 p. : ill. ; 25 cm.
- 총서명
- Financial Times Prentice Hall books
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- New products
- 일반주제명
- Production planning
- 일반주제명
- Product management
- 일반주제명
- Marketing research
- 기타저자
- Vogel, Craig M
- 가격
- \31,000
- Control Number
- ydul:60622