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(The) PDMA toolbook for new product development
(The) PDMA toolbook for new product development
- 자료유형
- 단행본
- ISBN
- 0471206113 (alk. paper)
- 청구기호
- 658.5 B444p
- 저자명
- Belliveau, Paul.
- 서명/저자
- (The) PDMA toolbook for new product development / edited by Paul Belliveau, Abbie Griffin, Stephen Somermeyer.
- 발행사항
- New York : John Wiley & Sons, Inc., 2002.
- 형태사항
- viii, 472 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references and index.
- 내용주기
- 완전내용Fuzzy front end : effective methods, tools, and techniques / Peter Koen -- Hunting for hunting grounds : forecasting the fuzzy front end / Christopher Miller -- Telephoning your way to compelling value propositions / George Castellion -- Focusing NPD research on customer-perceived value / Charles Miller and David Swaddling -- Product champions : crossing the valley of death / Steve Markham -- Managing product developmemt teams effectively / Jan Kratzer, Roger Leenders, Jan Hollander, Jo van Engelen -- Decision making : the overlooked competency in product development / Mark Deck -- How to assess and manage risk in NPD programs : a team-based risk approach / Greg Githens -- Capturing employee ideas for new products / Christine Gorski, Eric Heinekamp -- Lead user research and trend mapping / Lee Meadows -- Technology stage gate : a structured process for managing high risk new technology projects / Peter Koen, Greg Ajamian -- Universal design : princples for driving growth into new markets / James Mueller and Molly Story -- Portfolio management / R.G. Cooper, S.J. Edgett, E.J. Kleinschmidt -- Assessing the health of new product portfolio management / Robert Meltzer -- Risk management : the program manager's perspective / David Dunham -- Process modelling in new product development / Paul Bunch, Gary Blau.
- 기타저자
- Griffin, Abbie.
- 기타저자
- Somermeyer, Stephen.
- 가격
- \47,000
- Control Number
- ydul:60631
