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Marketing management : concepts, practice, and cases
Marketing management : concepts, practice, and cases
- 자료유형
- 단행본
- ISBN
- 0256029563
- 청구기호
- 658.8 H112m
- 저자명
- Haas, Robert W.
- 서명/저자
- Marketing management : concepts, practice, and cases / Robert W. Haas ; Thomas R. Wotruba.
- 발행사항
- Plano, Tex. : Business Publications, 1983.
- 형태사항
- xiv, 513 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographies and indexes.
- 일반주제명
- Marketing Management
- 기타저자
- Wotruba, Thomas R.
- 가격
- 가격불명
- Control Number
- ydul:63647