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Marketing management : strategy and action
Marketing management : strategy and action
- 자료유형
- 단행본
- ISBN
- 0534047882
- 청구기호
- 658.8 A844M
- 저자명
- Assael, Henry
- 서명/저자
- Marketing management : strategy and action / Henry Assael.
- 발행사항
- Boston, Mass. : Kent Pub. Co., 1985.
- 형태사항
- xix, 750, 14, 23 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographies and indexes.
- 일반주제명
- Marketing -- Management
- 가격
- 가격불명
- Control Number
- ydul:63694