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Strategic marketing management : an integrated approach
Strategic marketing management : an integrated approach
- 자료유형
- 단행본
- ISBN
- 0878142045
- 청구기호
- 658.8 N397S
- 서명/저자
- Strategic marketing management : an integrated approach / Lester A. Neidell.
- 발행사항
- Tulsa, Okla. : PennWell Books, 1983.
- 형태사항
- xiii, 546 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Marketing Management
- 가격
- [$22.00]
- Control Number
- ydul:64391