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Marketing : an introduction
Marketing : an introduction
- 자료유형
- 단행본
- ISBN
- 0135577454
- 청구기호
- 658.8 K87M
- 저자명
- Kotler, Philip.
- 서명/저자
- Marketing : an introduction / Philip Kotler, Gary Armstrong.
- 발행사항
- Englewood Cliffs, N.J. : Prentice-Hall, 1987.
- 형태사항
- xxi, 595 p. : col. ill. ; 27 cm.
- 주기사항
- "Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
- 서지주기
- Includes bibliographies and indexes.
- 일반주제명
- Marketing
- 일반주제명
- Marketing Management
- 기타저자
- Armstrong, Gary.
- 가격
- $33.00
- Control Number
- ydul:64588