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Consumer behavior and marketing action
Consumer behavior and marketing action
- 자료유형
- 단행본
- ISBN
- 0534029906 (est.)
- 청구기호
- 658.8 A844C
- 저자명
- Assael, Henry.
- 서명/저자
- Consumer behavior and marketing action / Henry Assael.
- 판사항
- 2nd ed.
- 발행사항
- Boston, Mass. : Kent Pub. Co., 1984.
- 형태사항
- xx, 695 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Consumer behavior
- 가격
- $38.45
- Control Number
- ydul:64613