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Marketing : contemporary concepts and practices.
Marketing : contemporary concepts and practices.
- 자료유형
- 단행본
- ISBN
- 0205105696
- 청구기호
- 658.8 S365M
- 서명/저자
- Marketing : contemporary concepts and practices.
- 판사항
- 3rd ed. / William F. Schoell, Joseph P. Guiltinan.
- 발행사항
- Boston : Allyn and Bacon, 1988.
- 형태사항
- xxv, 762 p. : ill. (some col.) ; 27 cm.
- 주기사항
- Includes indexes.
- 서지주기
- Bibliography: p. 757-762.
- 일반주제명
- Marketing
- 기타저자
- Guiltinan, Joseph P.
- 가격
- $31.95
- Control Number
- ydul:64620