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Wine marketing & sales : success strategies for a saturated market
Wine marketing & sales : success strategies for a saturated market
- 자료유형
- 단행본
- Control Number
- 0012668660
- International Standard Book Number
- 189126799X
- Library of Congress Call Number
- HD9375-.W34 2007
- Dewey Decimal Classification Number
- 663-22
- Main Entry-Personal Name
- Wagner, Paul , 1952-
- Title Statement
- Wine marketing & sales : success strategies for a saturated market Paul Wagner, Janeen Olsen, Liz Thach.
- Publication, Distribution, etc. (Imprint
- San Francisco : Wine Appreciation Guild, c2007.
- Physical Description
- x, 347 p. : ill. ; 27 cm.
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Basic wine marketing principles -- Research and demographics: wine consumers today -- Wine branding -- Wine advertising and promotion -- Graphic design in the wine industry -- Wine packaging and labels -- Wine public relations -- Wine budgets and pricing -- Three avenues to sales -- Sales and distribution management -- Direct wine sales : wine clubs, e-commerce, and other venues -- Establishing a tasting room -- Strategies for exporting and importing wine -- Repositioning and turnarounds -- The big picture and evolving topics.
- Subject Added Entry-Topical Term
- Wine industry United States
- Added Entry-Personal Name
- Olsen, Janeen.
- Added Entry-Personal Name
- Thach, Liz , 1961-
- Control Number
- ydul:93663
