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Business research methods
Business research methods
- 자료유형
- 단행본
- Control Number
- 0012830458
- International Standard Book Number
- 9780199583409 (pbk.) : ￡42.99
- Dewey Decimal Classification Number
- 658.0072-22
- Main Entry-Personal Name
- Bryman, Alan.
- Title Statement
- Business research methods Alan Bryman, Emma Bell.
- Edition Statement
- 3rd ed.
- Publication, Distribution, etc. (Imprint
- Cambridge : Oxford University Press, 2011.
- Physical Description
- xxxvii, 765 p. : col. ill. ; 27 cm.
- Bibliography, Etc. Note
- Includes bibliographical references (p. [721]-744) and indexes.
- Subject Added Entry-Topical Term
- Business Research Methodology
- Added Entry-Personal Name
- Bell, Emma , 1968-
- Control Number
- ydul:93676
- 책소개
- Business Research Methods, Third Edition, is a practical and comprehensive guide for business and management students embarking on research projects. The authors, along with students and supervisors, draw on their own experiences so that students can take note of real-world professional tips for success and avoid making common mistakes. Each chapter is filled with examples that provide context for the theories and concepts being discussed. In addition, "Student Experience" features offer helpful advice on successful research strategies and potential pitfalls.
