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Wine brands : success strategies for new markets, new consumers and new trends
Wine brands : success strategies for new markets, new consumers and new trends
- 자료유형
- 단행본
- Control Number
- 0011903576
- International Standard Book Number
- 9780230554030 : $48.00
- International Standard Book Number
- 0230554032
- Library of Congress Call Number
- HD9370.5-.R47 2008
- Dewey Decimal Classification Number
- 663.20688-22
- Main Entry-Personal Name
- Resnick, Evelyne.
- Title Statement
- Wine brands : success strategies for new markets, new consumers and new trends Evelyne Resnick.
- Publication, Distribution, etc. (Imprint
- Basingstoke [England] : Palgrave Macmillan, 2008.
- Physical Description
- xiii, 184 p. : ill. ; 25 cm.
- Bibliography, Etc. Note
- Includes bibliographical references (p. 179-181) and index.
- Subject Added Entry-Topical Term
- Wine industry Marketing
- Subject Added Entry-Topical Term
- Wine and wine making
- Control Number
- ydul:94035