13
Kotler, Philip.
| Prentice-Hall |
1984
15
Mandell, Maurice I.
| Prentice-Hall |
1981
17
Mathur, Kamlesh.
| Prentice-Hall |
1994
18
Mathur, Kamlesh.
| Prentice-Hall |
1994
19
McNichols, Charles W.
| Prentice Hall |
1988
20
Murdick, Robert G.
| Prentice-Hall |
1984